James Harding: Alpha Dogs
How Political Spin Became a Global Business
Produkttyp: | eBook-Download |
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Fassung: | Main |
Verlag: | Atlantic Books |
Erschienen: | |
Sprache: | Englisch |
Seiten: | 256 (Druckfassung) |
Format: | EPUB
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Download: | 473 kB |
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David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics.
In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.